Weston Richey
Co-Founder / CEO
About
XV THREADS / OUR STORY
Wear the words you live by.
The clothes are designed to look good. The words behind them are why we exist.
01 / THE BEGINNING
Every big brand started small.
A handwritten quote. Two best friends. Absolutely no idea what we were doing.
That’s how XCLUSIV Threads started. Weston Richey and Chris Hinckley had collected words and quotes that changed their perspectives, pushed them to act, and shaped who they were becoming.
The idea was simple: what if we could wear the words we live by?
The words that started it.
“If you don’t wake up every day doing what you love, you’re not living. You’re dying.”
THE FIRST COLLECTION
001
A hat. A hoodie. Two shirts.
That was the beginning.
THE ORIGINAL REMINDER
Don’t let your comfort zone kill you.
That message became our first collection. We designed, sampled, learned and kept going. The first sample was terrible. But seeing something that had only existed in our heads become real changed everything.
Explore Comfort Zone ↗02 / THE MESSAGE
More than a graphic. A reminder.
Statement streetwear, athletic apparel and limited collections with something to say. Every collection is a reminder to keep growing, love your people, and refuse to let comfort decide what your life becomes.
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01 / TAKE THE CHANCE
No risk.
No story.Keep growing. Take the chance. Don’t let your comfort zone write your story.
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02 / LOVE YOUR PEOPLE
Love
always wins.Make it something you live, not just something you wear.
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03 / SHOW UP
Check on your strong friends.
Look beyond the surface. Be there for the people around you.
03 / THE PEOPLE BEHIND XV
Two friends.
One idea.
Meet the founders behind the words and the clothes.
Chris Hinckley
Co-Founder / COO
MAKE IT YOURS
Find the words.
Live the message.
